TULSA — Craigslist is making it easier to find pets for your furry friends and family, offering a new pet-focused feature.
Starting Thursday, the online ad-buying site will offer pets up to 30 days of free shipping to the first address it identifies on its site, and will waive other shipping fees to the address that matches.
Craigslist said it is testing the feature with more than 200,000 addresses and found that the feature has a 50 percent success rate.
Craigslist said it plans to expand the program over the coming weeks, with the goal of reaching all 30 million homes that have a pet on the site.
The company said it was partnering with the Humane Society of the United States to create the pet-oriented ad-sales service.
The program will be available through the company’s online store and app, with ads in a variety of locations, including local newspapers, online magazines and newspapers, according to the company.
The new pet ad program comes as the company has become a focus of criticism for its treatment of animals.
In September, Craigslist’s CEO, John Donahoe, announced that he would be resigning amid a number of internal probes into the company, including allegations of rampant abuse and the company using illegal tactics to drive up listings for its pets.